All I want to do is make things I think are beautiful and that other people will appreciate and hopefully buy. At present, all of our dresses are custom-made for each customer who comes into the studio in the garment district in New York City. I myself am hoping to make more queer women business owner friends so we can figure this out together!
I make a lot of lists. I also lend out pieces to stylists and magazines in the hope that they will get shot. What makes you spring out of bed in the morning? I also use social media as much as I can and I try to contact press also. Fashion is Spinach by Elizabeth Hawes was a very interesting read with surprising insight into the challenges of the fashion business even though it was published in We make evening and cocktail gowns from luxurious fabrics including silk and fur. I like making things. And I love seeing the final product, on a model or on a client. So I went back to school to FIT to study fashion design in general and I kind of fell in love with the whole thing. At present, all of our dresses are custom-made for each customer who comes into the studio in the garment district in New York City. Do you have a routine? Do you run your own business, organisation or charity? Right now, my most powerful tool is word of mouth. I also plan for events, book models, and find photographers and makeup artists. Maybe you spend hours reading fashion blogs or magazines and love dreaming up your own designs — I know I do. Doing this business is my full time job right now, so I work a minimum of a 40 hour work week in the studio. Given that I make relatively high price items, there is a somewhat limited pool of clients who are generally in a similar social circle. And what were your early goals, your first steps? The middle bit between designing and the final product is really hard and makes you ask yourself why you ever thought you ever had a single good idea in your whole life. Want to tell us all about it? Our customers are people who are looking for a special occasion outfit that is beautiful, but also individual. That was somewhat interesting, but I missed being creative so, so much. One of my favorite ways to procrastinate is to make a list of all the things I have to do tomorrow. My advice so far: How would you describe your approach to business? My work is quite feminine, which is generally not read as queer. What three websites, blogs, books or people do you rate for business advice or ideas about your work?
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